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Originally known as IndiaFM, Bollywood Hungama was acquired by Hungama Digital Media Entertainment in 2000. Since then, it has become a popular destination for movie buffs. The website is made up of both Hindi and English content and has been ranked number one in India for many years.

The site has over nine million unique visitors a month across desktop, mobile, and other platforms. Its advertising offers CPM pricing models and allows advertisers to reach consumers in multiple verticals. This is an excellent place for advertisers looking to reach a large audience in a wide variety of verticals. While analyzing ad performance, BollywoodHungama offers a variety of analytics for advertisers to gauge the effectiveness of their ads.

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