Show Boxes and Why We Really Want Them
Show boxes are an increasingly popular way for companies to advertise their products. In the past, they were mostly used to promote a company’s brand name. Now, people can buy show boxes for a variety of reasons, from social networking to branding. Many of these companies use show boxes to boost their sales. A recent study from the University of Texas-Austin suggests that consumers are eager to purchase products in branded boxes.
Highlights consumer aspirations
The concept of a show box originated from the unboxing videos. These videos show individuals opening and discussing new products. YouTubers such as Jordan Stephensen have a following of 15.3 million and 21.4 million subscribers, respectively. These videos highlight the desire of consumers to try out new items. Subscription box services provide an opportunity to feel this novel experience every month. In this way, you don’t have to worry about splurging on packaging.
The unboxing videos have also become popular on YouTube. These videos show people opening and discussing new products. Two of the most popular unboxing videos, “Unboxed by Jordan Stephensen,” has a total of 21.4 million subscribers. This phenomenon highlights the desire of consumers to receive new items. Subscription box services help us experience this novelty every month. There are many other uses for subscription boxes.
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